The hedgehog, on the other hand, is a dowdier creature, looking like a genetic mix-up between the porcupine and a small armadillo. He waddles along, going about his simple day, searching for lunch and taking care of his home.
Foxes pursue many ends at the same time and see the world in all its complexity. They are “scattered or diffused, moving on many levels,” say Berlin, never integrating their thinking into one overall concept or unifying vision. Hedgehogs, on the other hand, simplify a complex world into a single organizing idea, a basic principle or concept that unifies and guides everything. It doesn’t matter how complex the world, a hedgehog reduces all challenges and dilemmas to simple – indeed almost simplistic – hedgehog ideas. For a hedgehog, anything that does not somehow related to the hedgehog idea holds no relevance.
To be clear, hedgehogs are not stupid. Quite the contrary. They understand that the essence of profound insight is simplicity. For example, what could be more simple than e = mc2? No, hedgehogs aren’t simpletons; they have a piercing insight that allows them to see through the complexity and discern the underlying patterns. Hedgehog see what is essential, and ignore the rest. (p.91).
In his best selling managment book, Good to Great, Jim Collins, argues that those who built the good-to-great companies were, to one degree or another, hedgehogs. According to him, the essential strategic difference between the good-to-great and comparison companies lay in two fundamental differences. First, the good-to-great companies founded their strategies on deep understanding along three key dimensions (what you can be the best in the world; what drives your economic engine; what are you deeply passionate about). Second, the good-to-great companies translated that understanding into a simple, crystalline concept that guided all their efforts - hence, the term the Hedgehog Concept.
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